Remember that time Kim Kardashian released a book of her selfies and thought that was a good idea?
The book was released to much fanfare and social media promotion in May, and as of mid-July Kardashian was still promoting the book via Instagram posts. But reps for Nielsen Bookscan told Radar exclusively that so far, it has only sold 32,000 copies. That represents just 0.8% of Kardashian’s Instagram fans. (*Nielsen BookScan’s U.S. Consumer Market Panel currently covers approximately 85% of the print book market and continues to grow.) What’s more, the book is a critical flop online. Sitting at 1,607 in books, it’s ranked only 2.5 stars after 661 customer reviews. And those reviews have been scathing.
Nobody wants to look at Kim Kardashian’s face except maybe drag queens and out patient plastic surgery clinics, so let’s just a greet agree that Kanye bought 31,000 of these and had them buried. Just so we can fully grasp this, Kim Kardashian took her selfies off Instagram and put them in a book because she had her head up her ass far enough to think people would buy something. It’s like the Tidal of books.