Good god, man. Kinda feeling bad for the Korean hooker Michael Bay is strangling with her own panties right now.
That set a new record for an August domestic debut, easily trumping the $69.3 million bow of 2007’s “The Bourne Ultimatum,” and scoring the third biggest stateside opening of the year. Overseas, the film netted an impressive $66.4 million in 42 territories, including Russia, Brazil, Mexico and the United Kingdom. It has brought in $160.4 million worldwide and still has many major markets left to open such as China, Australia, France and Spain. The Walt Disney release blew past tracking that initially suggested a U.S. debut in the $65 million to $70 million range. “It’s a testament to the momentum of the brand overall and all of the pieces just coming together in the right way,” said Dave Hollis, Walt Disney Studios’ executive vice president of theatrical distribution. The distribution chief argued that part of the reason tracking was so off was that Disney saved 40% of its marketing for the final week before the film opened, allowing them to drive awareness for the picture at a critical point. “We were able to heat things up to white hot levels and use those final days as a call to arms,” said Hollis.
James Gunn made one of my favorite movies of all time, so I kinda already knew this movie was going to be good. Mostly because I have great taste. For instance, have you tried Taco Bell’s breakfast? It’s exquisite and tantalizes the palette, very reminiscent of the classic dishes Mexican served during my travels to South Of The Border in South Carolina.