“Where my Nǚhái’s at?”
Taylor Swift, who sometimes looks Chinese, unveiled her line during Hong Kong Fashion Week yesterday “to capitalize off the singer’s massive popularity in China and counterbalance the proliferation of fake Taylor Swift products flooding the market”. Make Taylor Swift more money basically. So, what’s in the line? Close your eyes and imagine it. Or read this. They’ll be the same.
The show — a mix of spring and fall merchandise — featured pieces like cropped T-shirts, body-hugging minidresses and slim pants emblazoned with the singer’s name or the letters comprising it. Much of the merchandise had a sporty feel to it — like a short frock with a tie at the waist resembling the sleeves of a varsity jacket. The models bounced around the stage — decked out in musical instruments and faux records — to a soundtrack of Taylor’s hits like “Bad Blood,” “Blank Space” and “Shake It Off.”
Nashville’s Heritage66 are behind this basic white girl invasion of China, and apparently its doing pretty well according to Heritage66 who are on Taylor Swift’s payroll.
Kate Liegey, chief operating officer of Heritage66, said she could not provide sales figures but said the line is seeing “phenomenal” success in its first few weeks.
Keep in mind that wearing plants on your head is a current fashion trend in China. Anyway, everything in this article sounds like Taylor Swift was editing as they wrote, but you can see the crap here or you can go to the actual site like I did and have it break your Chrome translator.