When I was in college, Axe bodyspray replaced incense, air-freshener, soap and general cleaning around the dorm. If some guy puked on our rug, we’d drag it out into the streets and hit it with a can-and-a-half of Phoenix, and – BLAM! – just like new. But it’s affected me negatively, because the hint of vomit, piss or feces was only masked by Axe for a precious few hours.
Now the “Axe effect” for me reminds me that we all just wallow in our own filth daily. And what better place to be reminded of the human squalor than The Sundance Film Festival in Park city, Utah. A festival that used to be about movies, but now is attended by the likes of Michelle Trachtenberg, Paris Hilton and soon-to-be Playboy’d Aubry O’Day.
And all I can smell is musk and vomit.