Despite lukewarm reviews, protests and a boycott levied by the Catholic Church, The Da Vinci Code raked in $224 million worldwide over the weekend, making it the largest opening of the year and second largest worldwide release after Star Wars: Episode III. This was a particulary good weekend for Sony Pictures, who had been struggling and counted on The Da Vinci Code to be a cash cow. Paul Dergarabedian, president of Exhibitor Relations said:
‘Da Vinci’ opening this big just tells you that people do want to go to the movies, they just need the right movie to go. You had a built-in audience from the book and the awareness levels were so high from this film. You would have to live under a rock not to know this movie was opening.”
I’m not Catholic, so I’m just throwing this out there, but how about just boycotting films you actually want people to see? You know, like reverse psychology. I’m almost postive this will work, and you won’t even have to write a self-righteous, long winded review like most crtics. Because if the critics had their way, we’d all be standing in line to watch black and white films where people talk about their feelings for three hours then take turns wiping their ass with the flag.