Brittany Murphy is the new face of Jordache

Newsday is reporting that “Brittany Murphy is the first celebrity Jordache jeans girl. She stars in a series of new ads for the company that became famous during the 1970s. The ads are a twist on the horse-head logo, with the 27-year-old actress posing bareback on a horse in a field. Jordache said the first ads will run in national publications beginning in September.”

Is there some kind of jean shortage in this country I haven’t heard about? Is it really necessary to bring back a brand from the 70’s. I don’t know how to break this to the fine folks at Jordache, but I don’t think this is gonna be the money making extravaganza they’re dreaming of, regardless of how badly I want to have sex with thier confusingly hot spokesgirl.